Yamaha Motor Co.,Ltd. / Yamaha Corporation

The design departments of both Yamaha Motor Co., Ltd. and Yamaha Corporation, collaborated with Dr. Mark Changizi and the California Institute of Technology's Shinsuke Shimojo Laboratory as research partners, will put on an experiential installation called "e-plegona". The team is working together to explore an experience of Kando*, a sensation common to the corporate philosophies of both Yamahas, and how to further clarify the essences of the experience itself through science and art as well as how it can be reproduced. The installation has two people experience it at the same time, with players experiencing the Kando through non-verbal and intuitive communication between each other. The purpose of this exhibit is to deepen the understanding of the core value sought by both Yamahas together with visitors who experience the installation, so that the Yamaha brand as a whole can deliver even greater Kando to customers.

*Kando is a Japanese word for the simultaneous feelings of deep satisfaction and intense